Carrying this scenario a step further, the Buick Division would obviously have a very strong say in 1950 B- and C-body design. While not as great a leader as Curtice, Wiles still had the "old man" to lean on.īuicks in the 50s, like this Super Touring SedanĬonsidering the mood in the top echelons at GM, it's easy to see why B- and C-bodies would be all-new for 1950. Curtice was succeeded at Buick by Ivan L. It has been said that Harlow Curtice, who moved up into GM corporate management at the end of 1948, and finally to the GM presidency in 1953, was particularly lukewarm to the P-38 body. The prevailing feeling seemed to be that it was just too radical a design for GM's top-end cars. The larger C-body ended up being an extremely controversial design with dealers, top management, and especially with the Buick Division, which adapted it for only one short year. Chevrolet and Pontiac developed their own much smaller A-bodies a year later, and the Olds 76 and 88 also used it. The P-38 was developed as a Cadillac, with Olds stylists executing their own distinctive version. It was directly inspired by the Lockheed P-38 Lightning airplane, and the key to its design was a high belt-line, but not quite up to the windowline, running in a straight line from the front of the vehicle to the very rear. This so-called P-38 body was developed by designer Frank Hershey under the strong influence of GM styling czar, Harley Earl. Most likely, Buick's powerful general manager, Harlow Curtice, felt that his division - the most successful of the three - didn't need a radical and untested body to further improve sales in 1948. In any case, Buick passed on it for 1948, then adopted it for 1949, for reasons that have never been made entirely clear. Actually, it had originally been designated the B-body, but became the C-body late in the game. This 1950 Buick Roadmaster convertible is just one of manyĬlassic cars that Buick was known for in the 50s.įor 19, GM provided a very unique and advanced C-body for the Oldsmobile 98 and Cadillac. GM's Flint, Michigan, division did it with a combination of bold styling, innovative marketing, and a dealer organization second to none. In the days when the buck stopped with Harry Truman, and well into the Eisenhower years, Buick absolutely dominated the American automobile scene above the Chevy- Ford-Plymouth trio. The ubiquitous Buick offered a model for every buyer in most every price class. No other car symbolizes postwar promise and prosperity like the bulbous, toothy Buick. Similar sales to the $40,111 range.Buicks of the 1950-1953 period have become American icons in the tradition of Coca-Cola machines, Route 66 signs, and Standard Crown gas pump globes.
( Data based on Model Year 1950 sales) 1950 Buick Super 8Ģ015 Mecum - Rogers'Classic Car Museum 2015Ģ014 Motostalgia Auction - Seabrook K&W Auction 2014ġ950 BUICK SPECIAL SERIES 40 50-46D CUSTOMĢ012 RM Auctions - The Charlie Thomas Collectionġ950 Buick Roadmaster Woody Wagon Sold Price:Ģ011 Auctions America - Auburn Fall AuctionĢ011 Silver Auction - Ft McDowell, Arizona It is finished in its original Kashmir green metallic color, which was introduced late in the model year. A frame-off restoration was performed within the last ten years. The Estate Wagon was the most expensive and lowest-production model in the Buick Super line, and this example is one of just 2,480 produced in 1950. An all-time record 251,883 Buick Supers were sold.
The 1950 Super, powered by new 112-hosrepower two-barrel-carbureted 263 cubic-inch (4.3 L) Fireball I-8 was capable of over 90 miles per hour with the optional Dynaflow transmission. Their oval-shaped VentiPorts were moved up to the sides of their hoods, and the antenna for their available AM radio could be adjusted with a knob located just above the center of the windshield. Their styling was a bit more rounded and their windshields were the new one-piece curved glass. The 1950 Buicks were distinguished by a new 'bumper guard' grille with its trademark vertical chrome bars overlapping the front bumper like a serious overbite.
A three-speed manual transmission was standard, with the Dynaflow automatic optional. the Roadmaster's four) to denote its smaller 248 CID (4.1 liter) straight-eight engine and shorter engine compartment. It wore three chrome-ringed (simulated) VentiPorts on each front fender (vs. For 1949, it shared the new GM full-size C-body with its Cadillac cousins and the top-of-the-line Buick Roadmaster, but on a shorter wheelbase. The Super was Buick's second-highest line between 19.